Franco-Germany Show: Innovative Use of Jute

AKM Moinuddin
Wednesday, July 12th, 2017

Cultural Affairs Minister Asaduzzaman Noor, French Ambassador Sophie Aubert and German Ambassador Dr Thomas Prinz witnessing presentation on Jute Project at the Franco-German joint embassy in city


Jute fibers are usually known as strong, environment friendly, and organic. Jute has huge potential to use as important raw material for several industries though primarily the use of jute was confined to small manufacturers and growers.


The innovative use of jute and producing high-end products can contribute to the national economy in a bigger way by exploring its export potential meeting domestic demand.


A joint project titled, “Franco-German Jute Project”, organised by Alliance Francaise de Dhaka and Goethe-Institut Bangladesh, was exhibited on the premises of new Franco-German Embassy on July 10.


Cultural Affairs Minister Asaduzzaman Noor attended the function co-hosted by French Ambassador to Bangladesh Sophie Aubert and German Ambassador to Bangladesh Dr Thomas Prinz as the chief guest.


They highlighted the growing global market of jute products and how Bangladesh can take advantage of it diversifying its export to the international market.


Minister Noor said the government has taken lots of initiatives to promote jute and jute products.


Appreciating the efforts made by the youngsters to promote innovative use of jute, he said furniture made by jute will add values to Bangladesh’s export basket. “This is a brilliant idea.”


Appreciating the initiative, France Ambassador Aubert said, “It’s very, very nice initiative…much more convincing.” She said these products will have a bright future in Bangladesh and abroad.


German Ambassador Prinz said Bangladesh needs diversification of its export and this initiative will help achieve such goal.


He said jute products have high demand and jute has a great future. The Ambassador encouraged the youngsters to go ahead and start working on marketing of their products.


The latest Franco-German cultural project, “Jute and Composite, Tradition and Innovation” was designed in order to develop innovative solutions to support newer ways of using historically significant jute fibre in Bangladesh.


With support from Bangladesh-based NGO JuteLab, a design competition was opened calling for creative furniture designs made of jute.


The project started in July 2016, offering the students of architecture or fine arts, young artists and architects to submit a design proposal for a piece of furniture implementing the innovative jute composite resin transfer moulding process developed by Jute Lab (Gold of Bengal) at Atroshi.


Eight finalists were selected and winners invited to join a weeklong training under the guidance of French professional designer Antoine Gripay, design manager and founder of studio Katra.


Two teams were formed to work together on two different projects, from design development to prototype production.


By using jute fibre composite and taking inspiration from Bangladeshi culture, they developed an armchair and side tables.


Illustrating France, Germany Ties


On July 9, the new joint premises of the Franco-German Embassy were formally inaugurated illustrating ‘strong and closer’ relationship between France and Germany.


French Ambassador to Bangladesh Sophie Aubert, German Ambassador to Bangladesh Dr Thomas Prinz and hosted the ceremony which was attended by Director General (Europe) at the Ministry of Foreign Affairs here, Mohammad Khorshed Alam Khastagir, among others.


On January 22, 1963, the two countries signed the Franco-German treaty of friendship, also called in France the treaty of the Elysee and 40 years later, the anniversary of the treaty was celebrated, with a reaffirmed desire to continue deepening the Franco-German bilateral relationship.


“It’s a very important day. We’re very happy today. This embassy is a consequence of this shared desire to explore all the opportunities given to us, to strengthen our bilateral relations,” said the French Ambassador.


She said this project is very different from the other projects they had elsewhere, because they have designed it and they have built it step by step, for the last five years, with the aim to creating a co-located Franco-German embassy, where France and Germany work together. The architect is a French architect living and working in New Delhi, Stéphane Paumier.


“This is an illustration that our relationship is not only strong, but it is also seen as a vital relationship, as it is illustrated by this Embassy, which architectural concept is based on the idea of the DNA’s components, that you cannot separate” said Ambassador Aubert.


German Ambassador Prinz said they did everything together and will work together in the same building integrating their work.

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